4 Steps to Build a
Top-Performing
Technical Sales Team
Register for the Renegade RevOps LIVE ONLINE EVENT for Sales Leaders in Manufacturing, Engineering & Industrial Technology Industries
Created for salespeople by salespeople!
Most technical sales teams don’t fail because of talent...
They fail because they’re missing the four structural pillars that make high performance predictable.
In this live session, Tom & Dionne Mallens - co-founders of Renegade RevOps - will show you how to build a sales team that consistently books meetings, closes bigger deals, protects margin, and drives long-term account growth.
Using the Renegade RevOps 4Ps Framework, you’ll learn the exact system used to transform technical sales teams into consistent, accountable, high-output sales performers.
What You’ll Learn
Promotion - How to Generate Pipeline on Purpose
Most technical teams lack a repeatable front-end revenue system.
You’ll discover how to build one that includes:
Lead generation that targets the right decision-makers
A prospecting cadence that produces steady conversations
Messaging that resonates with engineering & commercial buyers
A simple selling & closing structure that protects margin
A plan for turning customers into long-term, high-value accounts
This is how we get teams to go from “busy” to consistently booking 2-4 qualified meetings a week.
2. People - The Traits of High-Performance Technical Sellers
Skill alone isn’t enough.
The strongest technical reps share three non-negotiable traits:
Ambition & drive
Comfortable with change
Willing to learn, adapt, and take feedback
You’ll learn how to identify these traits, hire for them, and build a culture where the right behaviours multiply across the team.
3. Planning - The Foundation of Predictable Revenue
Technical sales teams rarely fail because of effort.
They fail because the effort isn’t aligned to a clear plan.
You’ll learn how to build:
Clear goals
Strategic focus
Daily/weekly behaviours
Accountability loops
So your team has a plan they believe in, understand, and execute consistently.
4. Processes - The Systems That Keep Performance High
High-performing technical sales teams don’t rely on personality.
They rely on structure.
You’ll discover how to build processes around:
Compensation & incentives that drive the right behaviours
Motivation & coaching
Onboarding & ongoing development
Performance tracking & improvement
So everyone knows exactly what good looks like - and how to achieve it.
This event is designed for:
Owners/Founders
Managing Directors
Commercial Directors
Sales Managers
Technical sales leaders
In Manufacturing, Engineering & Industrial Technology
If your team has strong technical knowledge but inconsistent pipeline or unpredictable results, this session is for you.
Clients we’ve worked with
Want your sales team to achieve the same results as Dominic?
In his own words, Dominic Webb shares the amazing results he achieved as a direct result of working with the Renegade RevOps team in a few short weeks!
more results from past clients…
“In just two months with Renegade RevOps, I’ve secured six new accounts worth £60k-£70k.”
“Over the past two-and-a-half months, the transformation has been huge. I’m now securing 2-4 quality meetings every week, something I simply wasn’t achieving before.”
“Since the training, I’ve set up 4 trading accounts direct from Linkedin and have 4-5 more indirectly. It’s an extra £68,500 of business for us.”
“£13,185. This is what I expect from the leads you’ve got me so far. What’s that been? Not even a week. The help and support from Renegade has metaphorically been like inventing fire!”
“Having joined the training around 30 days ago, I’m delighted to say I’ve already achieved a 140% ROI.”
register for the event
Thursday 4th December 2025
12:30hrs - 13:30hrs (UK)
16:30hrs - 17:30hrs (GST)
19:30hrs - 20:30hrs (ICT)
07:30hrs - 08:30hrs (EST)
06:30hrs – 07:30hrs (CST)
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Tom Ashton
PHILLIPS SCREW COMPANY
In just two months with Renegade RevOps, I’ve secured six new accounts worth £60k-£70k, which for my industry selling screws is fantastic!
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Asha Ghosh
The Honest Partnership
Dionne’s 1-2-1 Sales Masterclass was incredibly insightful and practical. She has a wealth of expertise and knows how to turn theory into strategies tailored to your business. I quickly identified a crucial gap I’d been missing and left with a clear plan. Highly recommended for anyone serious about elevating their sales approach.
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Dominic Webb
BDM IN ELECTRONICS MANUFACTURING
Over the past two-and-a-half months, the transformation has been huge. I’m now securing 2-4 quality meetings every week, something I simply wasn’t achieving before.
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James Kynaston
Since the training, I’ve set up 4 trading accounts direct from Linkedin and have 4-5 more indirectly. It’s an extra £68,500 of business for us.
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Piers Courage-Jones
CEO, TALENTPRAXIS GROUP LTD
£13,185. This is what I expect from the leads you’ve got me so far. What’s that been? Not even a week. The help and support from Renegade has metaphorically been like inventing fire!
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Natalie Rooney
Having joined the training around 30 days ago, I’m delighted to say I’ve already achieved a 140% ROI.
FAQs
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Yes, the full session will be recorded. As long as you're registered, you’ll automatically receive the recording straight to your inbox after the event.
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No. While attending live allows you to ask questions, registered attendees get the full replay, slides, and resources even if they can’t make it on the day.
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This live event is tailored for leaders in manufacturing, engineering, and technical B2B sales - including founders, managing directors, sales managers, and commercial directors who want a clearer, more predictable way to build a high-performing sales team.
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If you like what you’ve read, and want to skip straight to a discovery meeting, use the link below to schedule a free Sales Accelerator session with Tom Mallens here: https://calendly.com/tom-mallens/
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Not at all. This is an open educational session designed to give you a practical framework you can start implementing immediately whether or not we ever work together.